Building a Marketing Strategy that Works for You

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. There is more to marketing than simply posting on social media or sending out emails. Marketing is a process. You are teaching your customers why they should choose you over your competitors. Having a realistic strategy and plan are fundamental for your success.

This session will cover:

  • Strategy vs. Plan
  • How to identify your audience and market
  • Developing a strategy
  • Implementation
  • How to make marketing decisions and understanding where to invest


Wendy Shanahan
Owner – Asterisk Creative

Wendy is the President and Owner of Asterisk Creative an award winning full-service, boutique marketing communications firm. Her company, Asterisk Creative, has worked with a various brands and businesses across the country including a few well-known Charlotte names: Bonterra Dining and Wine Room, Draught, CRVA, Sonoma Restaurant Group, Hickory Tavern, and The Stanley.

Acknowledged as one of Mecklenburg County’s 50 Most Influential Women by the Mecklenburg Times, Wendy has also been named as one of Charlotte’s Top 50 Entrepreneurs, Charlotte’s Women in Business Extraordinaire, and Charlotte’s Top Mover & Shakers by Business Leader Media. In addition, she is a former finalist for Woman Business Owner of the Year by National Association of Women Business Owners.