Diversify Your Production

Feel like all your eggs are in one basket? In this session, we will explore how to spot trends, offer your customers something unique, leverage your farm’s products and infrastructure, and find farm products that fit your style and passion while paying the bills.


Mary Roberts
Farmer/Owner – Windcrest Farm

Mary Roberts is owns Windcrest Farm, a USDA Certified Organic farm and greenhouse in Monroe, NC. After twenty years as a corporate instructor and project manager, Mary turned her passion for growing plants organically into a business that supplies market farmers and home gardeners with over 300,000 heirloom vegetable, flower, herb and fruit plants each year as well as growing fresh produce for local farmers markets and restaurants. In addition to growing specialty and hard-to-find plant varieties, Mary also conducts on-farm classes to help the beginner and the advanced farmer and as well as gardeners learn the principles and practices of sustainable agriculture.