Farmers Market Panel Discussion

Whether you have food to sell or would like to see a market evolve in your area, this discussion will cover the pros and cons of different market types (nonprofit, for-profit, tailgate, producer-only), questions to ask when choosing a market, and best practices for improving the selling experience.


Dani Rowland
Farmer / Owner – Rowland’s Row Family Farm

Dani Rowland started in the hospitality industry at the age of 14. Over the next 20 years, Dani moved from waiting tables to various other positions in the front and back of house. In 2010, Dani and her husband began a new culinary adventure … farming. They started at the Elma C. Lomax Incubator Farm in Concord, NC with just one row of vegetables they called “Rowland’s Row”. Since those humble beginnings, Rowland’s Row Farm has grown into an 18-acre homestead in Gold Hill, NC where the couple raises pastured, GMO free poultry (laying hens, broilers, and ducks), as well as a variety of USDA Certified Organic fruits and vegetables.


Brent Barbee, Barbee Farms; Lynn Caldwell, Suede Onion; Abby Wyatt, Davidson Farmers’ Market

Brent Barbee is the sixth generation of his family to farm their acreage in Concord, NC. Lynn Caldwell established Atherton Market in 2010 and is currently developing a Charlotte Food Innovation District in the NoDa area. Abby Wyatt has managed Davidson Farmers Market since 2015.