Introduction to Social Media for Small Business Owners

Whether you are a chef, farmer, artisan or other purveyor, your clients and potential customers will inevitably turn to Facebook, Instagram and other popular sites to learn about you and your products. Where should you direct your energies; how often should you post; what are the dos and don’ts of online marketing? Learn the basics of how to make the best use of each of these platforms to craft a clear, engaging message and drive business to your door.


Wendy Shanahan
Owner – Asterisk Creative

Wendy serves as project manager and communications consultant for a variety of companies, including City Smoke, Aria, and Bonterra Dining and Wine Room. She has been listed among Mecklenburg County’s 50 Most Influential Women by the Mecklenburg Times and Charlotte’s Top 50 Entrepreneurs by Business Leader Media.