Story Telling Through Social Media

Social Media is one of the best ways to promote your business, but not everyone can hire a firm to manage this. Learn how to build a successful strategy on your own. Topics include: Curating Content; Posting Strategies; Social Media Profiles; The Importance of responding to comments and messages; and Helpful Tools: Canva, Hootsuite, Sprout Social, Falcon, etc.

Instructors

Callie Wamsley
Account Director – M-Squared Public Relations

Callie Langhorne she leads day-to-day communications efforts for a handful of the city’s top restaurants and lifestyle brands. She has been recognized by Charlotte Agenda as a “top 30 under 30” professional in the Queen City and a “Phenom” by The Mecklenburg Times for her work with local brands. Inspired by the hospitality and marketing industries, Langhorne brings gumption, creativity and a passion for people to her role as Account Director.

Allie Papajohn
Founder – Eatdrinkclt

What started as a way to share her photos of food without flooding her personal feed has turned into a passion project and “full-time hobby,” Allie Papajohn is the creator of the Instagram account EatDrinkCLT. She works with local restaurants to promote food and drink offerings and ultimately uses the account to share her obsession with eating. Her Instagram account has accumulated over 52,000 followers in just over five years.